QBE European Operations
Corporate identity Power Point template design and guidelines
QBE European Operations is a division of the QBE Insurance Group. Through its trading subsidiaries it is a leading specialist in London market and European commercial lines business.
QBE client wanted to be able to quickly assemble new high quality PowerPoint presentations from its large stock of old slides. Unfortunately their old slides were in a wide variety of non conforming styles making the job of creating new presentations a complex and time consuming task.
Therefore they needed a new, easy to use template which would allow all levels of their staff, throughout Europe, to create consistently professional on-brand presentations adding new slides and drawing on a library of high quality slides as needed.
Cogent analysed QBE’s existing slides and rationalised the content down to six basic types. We then proposed a simple design system supporting the twin aims of flexibility in use and consistency of appearance
What we delivered
We delivered a package of PowerPoint templates and guidelines for use which were
published within the application and over the QBE intranet.
Feedback from QBE European Operations
Cogent provided us with a clear view on how to achieve our aims in a practical manner.
Their excellent ground work has enabled us to build a substantial corporate presentation
asset which we constantly update.
Philip de Sausmarez, QBE European Operations