GSMA

BACKGROUND

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in adjacent industry sectors.

BACKGROUND

GSMA needed to articulate their proposition better about the full benefits of GSMA membership. They had also just gone through a recent brand refresh and this needed to be reflected in the presentation.

Cogent worked closely with GSMA’s Digital Marketing Manager and Head of brand to deliver on-brand key messages.