Digital Element case study
Presentation, print and event design
BACKGROUND
Digital Element is the global leader and industry pioneer of IP geolocation technology. Their IP Intelligence solution is deployed by the world’s largest publishers, e-commerce sites, analytics providers, ad networks, content portals, enterprises and more.
IP geotargeting allows companies to deliver relevant content in a simple, cost effective and privacy sensitive manner – tailored to users’ locations at the moment when it’s most relevant.
Cogent have worked together with Digital Element on a wide range of marketing collateral, from whitepapers and product booklets through to Infographics, PowerPoint presentations and event stand graphics that are being used at events worldwide.
Many of these brochures and Powerpoint presentations are also translated into a number of European languages at short notice.
On topics that include:
- Targetted Online Advertising
- Online Fraud
- Mobile Internet
- Broadcast Revolution
- and E-commerce.
EVENTS IN CITIES THROUGHOUT EUROPE AND ASIA PACIFIC
Digital Element regularly attend industry events in many major cities throughout Europe and Asia Pacific. Many of these industry events are booked at short notice and as such require very speedy response times.
The marketing messaging also gets updated frequently and to be relevant to the specific show and city its being held in.
Cogent also have to supply the artwork to very demanding localised printers instructions, or in some cases organise deliveries to exhibitions around Europe at short notice. 100% delivery is essential in all cases.
INFOGRAPHICS
We work closely with Digital Element creating a wide range of infographics that help make complex information eye catching, shareable and easily digestible.
We work across a broad range of subjects including “IP Intelligence and the Advertising Ecosystem”, “How to maximise the mobile marketing opportunity” and “The broadcast revolution”.
These infographics are then used as part of Digital Element’s ongoing social strategy.
LEAD GENERATION LANDING PAGES
Country specific landing pages have been created for Digital Element, in all major European territories as well as China and Japan.
These landing pages focus on lead generation and delivering specific messages as well as growing conversions through calls to action.
By registering, potential customers gain access to Digital Element’s full and extensive IP Intelligence resource centre.
Additional landing pages are currently being developed with specific content for IP Intelligence in fraud, broadcasting and advertising.
BACKGROUND
“Nigel and the team at Cogent Design produce exceptionally good design work, be it events, collateral, presentations, advertising, or any other medium for that matter
They are always on brief and have produced some stunning work for Digital Element, which strikes a resonance with the target audience. Work which is often complicated by the fact that they are produced in multiple languages to cater for our international expansion.
The team there is always very friendly, responsive and are willing to go the extra mile to meet tight deadlines. I would have no hesitation in recommending their work”.
Andy Ashley, Marketing Director Europe & APAC
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