ITV Imagine

ITV Imagine was launched as a centralised unit dedicated to fuelling creativity, curiosity and the continuous exchange of ideas within ITV. It was created to help better understand the television market place, to be pioneering, and to create a more integrated approach to creating ideas.

Just like the fashion, design, trend-forecasting and retail industries, ITV Imagine looks to investigate and interpret what’s going on in culture to gain learnings that can take ITV’s offering beyond the UK and in turn, to monitor what’s on the rise – be it new distribution models; new ways of generating content; or up and coming formats that are of relevance to its audiences.

Feedback from ITV Imagine

“This book is not about ITV Imagine. Instead it’s about celebrating the different facets of creativity – research, assumptions, visual cues, things to react to, curiosity, and most of all, imagination. It’s the result of some people sticking their necks out to provide some points of view that you may or may not agree with. We worked really closely, and collaboratively, with Cogent to bring these ideas to life.”

Pele Cortizo-Burgess, Creative Director, ITV Imagine