Website, marketing communications and brand development
Monex Europe is a leading specialist in commercial foreign exchange. Based in the heart of the city of London, they offer a suite of FX products and international payment services designed to address the needs of their corporate clients and private high net-worth individuals. They work with their clients to execute considered FX strategies, providing structured products, spot and flexible forward contracts as well as versatile credit facilities.
CORPORATE BROCHURE AND BRANDING GUIDELINES
Cogent worked on developing the corporate brochure at the same time as the website. Cogent art directed new reportage photography of Monex Europe staff at work, rather than stock library imagery. The brochure was then produced and printed in various languages – German, Spanish, French, Dutch and Canadian.
The logo was rationalised and then rolled out across all channels – website, brochure, business cards, signage etc. A simple set of guidelines was also produced and distributed.
The website had become out of date and in need of a re-design. It was re-designed and rolled out over the various European languages as well as the Monex Canada site (in both English and French Canadian).
Cogent also produced the Monex PowerPoint presentation as well as pop-up banners and head office corporate signage.