STEAMSHIP MUTUAL
Brand development and marketing communications
BACKGROUND
Steamship Mutual is one of the largest and most diverse Protection and Indemnity Associations (otherwise known as P&I Clubs) in the world. Steamship Mutual provides high quality P&I services to an international client base.
BRAND GUIDELINES
Steamship Mutual commissioned us to carry out a marketing survey and brand workshop to help develop a consistent look and feel for all the company’s publications. The company wanted to refresh the existing corporate identity building upon their in-house expert industry knowledge, client service and approachability.
Cogent worked for Steamship Mutual to create a set of defined brand guidelines that are consistently applied across all media both internally and externally.
Cogent has produced a range of marketing material for Steamship Mutual including:
- event stand graphics and pop-up banners
- publications
- advertising
- safety posters
- email templates
- company intranet
ANNUAL REPORT AND HIGHLIGHTS
The design of the Management Highlights Report features clean layouts, clear delineation of sections and high quality photography.
STEAMSHIP MUTUAL’S CREW SAFETY POSTER SERIES
Steamship Mutual commissioned Cogent to design a series of loss prevention posters for use onboard client’s vessels. Steamship Mutual wanted to emphasise that many shipboard incidents are avoidable through up to date safety briefings. Steamship Mutual wanted to communicate this message through clear, easily understandable graphics and text.
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