WHAT WE DO

We achieve competitive advantage through better branding and communications

To do this we work closely with our clients through a simple, tried and tested process which ensures that they are involved and in control throughout.

OUR PROCESS

LEARN

Our first aim is to work with you to fully understand and add value to your brief. We build a detailed picture of your objectives, brand, customers and competition before submitting a fully costed proposal broken down into stages to completion.

ADVISE

We then develop a design strategy to work alongside and augment your overall business strategy. Our output is targeted at groups of customers through carefully selected channels for maximum ROI.

CREATE

Gaining your early buy-in by showing you a choice of relevant creative ideas is central to our methodology. Comparing ideas results in better more informed decisions. Visuals are placed on-line for easy consultation with colleagues. We take your preferred route or a combination of routes and present a finished and detailed design concept.

DELIVER

On your final approval we move to artwork and programming and then supervise any external production to ensure the highest quality standards.
Above all our input delivers on your business objectives.

CAMPAIGNS ARE DELIVERED IN A SINGLE MEDIA OR INTEGRATED ACROSS A RANGE MEDIA INCLUDING:

WEB

Our mission is not just to design and build your website but
to change the way you think about it and use it. We see your website as a living marketing and relationship building tool integrated with all your other marcoms activity.

Unfortunately most websites under perform because they are launched with a fanfare and then forgotten. We change all that with a proactive long term approach to keep your site fresh and competitive and to progressively increase targeted visitor numbers through all channels.

Information architecture
HTML5, PHP, .NET
Open source CMS
Joomla, WordPress, Drupal
SEO, on page, link building
Social media
Email marketing
Hosting
Training and support

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PRINT

Electronic media hasn’t killed printed communications but they are increasingly used in different ways. Cogent Design has a media neutral approach and we advise our clients on the most effective media to achieve their desired result according to the audience, brand positioning, budget etc.

For print we design and produce a comprehensive range of high quality effective marketing communications – brochures, magazines, print advertising, flyers, books, reports, invitations and banners. We will handle all your print fulfillment requirements from our roster of approved printers.

Design consultancy
Budgeting
Pagination
Large format
Digital and litho
Proofing
Print buying
Fulfilment

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PRESENTATIONS

Highly effective, engaging and memorable presentations to industry best practice standards.

We help you with every aspect of making a successful presentation.

We will work with you –
establishing your business objectives, creating meaningful high impact diagrams and supporting imagery, designing bespoke presentations that are flexible and versatile and provide templates for your ongoing usage.

Design consultancy
Bespoke presentations
Corporate templates
Copywriting and editing
Animation
Video and sound
24/7 working
On-site working
Training and support

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BRAND IDENTITY

A brand is far more than a logo, it is the embodiment of who you are as a company and is made up of all the touch points your customer has with you.

Investing in a unique, clearly defined and powerfully communicated brand delivers value and growth because it differentiates you from your competitors in the mind of your customers. This idea is what they believe about your brand and is what they refer to when it is time to buy.

We achieve differentiation by developing a brand led strategy which drives the design and marketing communications.

Brand workshops
Brand consultancy
Brand identity design
Budgeting
Artwork packages
Brand manuals
Full implementation
All media
Project management

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PROMO, EVENTS

From trade shows in Las Vegas through to corporate launches at the British Museum we create powerful branding and clear simple messaging to enable our clients to attract their target market and help them engage one to one.

Our considerable experience shows that in hectic environments delegates respond best to direct communications – short sentences, big pictures and moving images that make our clients stand out from the crowd and help them to make the all important personal contact.

Events have tight deadlines and budgets and often have many communications elements. We deliver on the detail without fail