Yellow jacket case study
Website, marketing collateral and event stand design
BACKGROUND
YellowJacket is a powerful on-line health and safety performance management system. It is a low cost cloud-based tool that makes it easy to manage performance.
Whichever industry you’re in and whatever size you are, it can help you improve your safety record, meet your quality standards and reach your environmental targets.
Cogent worked closely with Yellow Jacket to establish their marketing messages and “tone of voice”.
These unified messages were then output across all media:
- website
- presentations
- brochures
- event graphics
- on-line marketing
- email newsletters
- and LinkedIn
EVENT GRAPHICS
Cogent produced event graphics for various tradeshows for YellowJacket. As well as providing all the graphics Cogent also produced a 90 second looping animation which was designed and programmed to promote the product’s benefits in a simple, striking manner.
CLIENT FEEDBACK
“Cogent handled the whole process including the build and when we arrived at the exhibition hall we were really pleased when we saw it. ”
David Rowbotham, Director, YellowJacket
"The Exhibition was a huge success and we significantly exceeded the number of leads we had targeted"
David Rowbotham
Director, YellowJacket
