Marketing brochure and collateral
The GP Group is one of the UK’s largest investors and leading developers in the Primary Care sector with a portfolio of more than 150 Primary Care centres nationwide. GPI adds around 20 new, individually designed facilities to the portfolio each year and is committed to investing over £450 million in the Primary Care market.
However this leading position was not being effectively communicated through collateral and competitors were able to “steal a march”.
To address this issue Cogent has worked closely with GP Group Directors and Marketing in a total overhaul of their marketing collateral and on-line communications. The new brochure has a clear structure and has been completely rewritten and designed to communicate the group’s services and competitive advantage.
Cogent worked closely with GPI to create key marketing messages and all brochure content. In addition, Cogent art directed onsite photography at a number of GPI’s newly completed medical centres.