ADARA

BACKGROUND

Adara, the global leader in permissioned data and verified identity, combines the power of global data consortiums to inform its 1 billion digital identities with over 22 billion data elements across 130 countries and serving Global 2,000 customers. Whether informing digital marketing, programmatic advertising, search, identity and verification, or stopping fraud, Adara provides you with more customers, less friction and better outcomes.

Cogent have worked together with ADARA on a range of collateral, in territories around the world. We worked closely with ADARA to bring out their key messages and to help explain their technology. Much of ADARA work was aimed at the luxury market and the visuals had to be positioned correctly for that market.