Nexans

BACKGROUND

Nexans brings energy to life through an extensive range of cables and cabling solutions that deliver increased performance for our customers worldwide.

Nexans requirement was specifically for their Rheyflex Control Cables. Control Cables are interconnecting cables specifically used in control and signal equipment for measurement-control regulation applications in dry and humid environments.  They provide the backbone for machine tools, assembly lines and conveyor belts, ensuring reliable and vital energy, data and measurement for everything from manufactured goods and food processing to mail sorting and baggage handling systems.

The key messages we had to convey were to position Nexans as a provider of reliable and quality Contol Cables, that were mission critical. Also to raise brand awareness Europe-wide. One creative concept was needed for all European countries. With Nexans you “Know you are in Control”.

FULL RANGE OF SERVICES

All the work had to fit into the Nexans corporate branding guidelines. As well as delivering the 20 page product brochure Cogent also art directed the end used photography at a hi-tech factory in Belgium.

The “Know you are in Control” concept was also rolled out across:

• Advertising

• Powerpoint presentation templates

• and email newsletter templates