GP Group

Marketing brochure and collateral

BACKGROUND

The GP Group is one of the UK’s largest investors and leading developers in the Primary Care sector with a portfolio of more than 150 Primary Care centres nationwide. GPI adds around 20 new, individually designed facilities to the portfolio each year and is committed to investing over £450 million in the Primary Care market.

However this leading position was not being effectively communicated through collateral and competitors were able to “steal a march”.

To address this issue Cogent has worked closely with GP Group Directors and Marketing in a total overhaul of their marketing collateral and on-line communications. The new brochure has a clear structure and has been completely rewritten and designed to communicate the group’s services and competitive advantage.

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Cogent worked closely with GPI to create key marketing messages and all brochure content. In addition, Cogent art directed onsite photography at a number of GPI’s newly completed medical centres.