MCG – Medical Centres Group

BACKGROUND

Established in 1993, MCG is one of the UK’s most experienced providers of Primary Care Centres. Based in London (as Medical Centres Development) and Aberdeen (as Medial Centres Scotland) , it has created modern, sustainable premises for health professionals across the UK.

THE BRIEF

MCG briefed Cogent to help it gain more new business enquires and to compete more effectively in pitch situations.

The deliverables were to included a new brand identity, website, brochure and stationery.

OUR SOLUTION

Cogent consulted with the regional directors and presented the advantages and disadvantages of uniting both territories under one brand. Our recommendation was to retain the two variants because there was little to be gained with a change.

Therefore for group marketing MCG uses its group name and for regional marketing it uses its regional names. Marketing collateral was designed accordingly.

CLIENT FEEDBACK

“Cogent has sharpened our image immensely and achieved the difficult task of positioning us as a strong UK wide business without compromising the value of strong, empowered regional teams operating in their local markets”.

Alan Jack – Director Medical Centres Scotland