Equiduct

Brand development and extension

BACKGROUND

Equiduct offers a fast and cost-effective all in one trading solution. Their sophisticated market model enables investment firms to provide order by order best execution to their clients in the easiest possible way.

Cogent Design were appointed to develop their brand and marketing collateral. Working closely with Equiduct Cogent’s first deliverable is a graphic representation of Equiduct’s unique offer. The “Q” graphic is a simple visual interpretation of how Equiduct brings together and analyses market data from multiple European exchanges in real time. And is now featured on their UK, French and German web home page, presentations and folders.

FEEDBACK FROM EQUIDUCT

“We were after a clean, fresh and unique brand image that complimented our innovative business model and Cogent delivered exactly this in a timely and cost efficient style”.

Jake Ford, Marketing Manager, Equiduct