Brand and content development. Website design and programming
The GP Group is one of the UK’s largest investors and leading developers in the Primary Care sector with a portfolio of more than 200 Primary Care centres nationwide. GPI adds around 20 new, individually designed facilities to the portfolio each year and is committed to investing over £450 million in the Primary Care market.
However this leading position was not being effectively communicated on-line and competitors were able to “steal a march”. To address this issue Cogent has worked closely with GP Group Directors and Marketing in a total overhaul of their website.
The new website has a clear structure and has been completely rewritten and redesigned to communicate the group’s services and competitive advantage.
The site features an interactive property location map, detailed case studies and an extensive portfolio. Cogent has also commissioned and art directed photography for the site and has designed and produced brochures