SAS
Direct mail for new business event
SAS helps organizations anticipate business opportunities, empower action and drive impact. They do this through advanced analytics that turn data about customers, performance, financials and more into meaningful information. SAS clients can then make fact-based decisions for undeniable bottom line impact.
SAS is used at more than 65,000 sites in over 135 countries, including 90 of the top 100 companies on the 2012 Fortune Global 500® list.
SAS has more than 13,000 employees across more than 400 SAS offices
What they wanted to do
SAS wanted to arrange C-level new business meetings through a multi stage Direct Marketing campaign around the copy line “ Know the Levers, Know the Clusters, Know the Networks” – SAS the Power to Know
What we did
Cogent worked up several concepts around the idea of a customer being able to see things that were previously hidden – a key aspect of what SAS does. SAS liked the idea of a red filter revealing a hidden message and Cogent developed this into a mailer which showed the hidden text as the centre slide was pulled out of the sleeve
Our client’s feedback
“I approached Cogent with an idea to streamline and simplify some campaigns for me
Within a few minutes I knew I was in the presence of experts as they translated my ideas into action!
They were approachable, reasonably priced and able to turn around the work quickly to deliver an understandable, and creative deliverable with spot on messaging.
I would recommend Cogent and use them again because of their professionalism and can do attitude”
Cindy Etsell
Industry Marketing Manager – SAS
