Micro Focus Visual Studio 2010

BACKGROUND

Microsoft Visual Studio 2010 Professional is “the essential tool for performing basic development tasks”. It simplifies the creation, debugging, and deployment of applications on a variety of platforms including SharePoint and the Cloud. On 12 April 2010 Microsoft launched Visual Studio 2010 simultaneously at the Bellagio resort in Las Vegas and in Bangalore.

Our client, Micro Focus was a platinum partner at the launch events, uniquely showcasing four new software products. Cogent designed and implemented their extensive range of promotional material including a micro-site, exhibition graphics, animated videos, a brochure and white papers, on-line advertising e-mail blasts etc. in a period of just four weeks from brief to full delivery (ad campaign delivered in two weeks, stand design in three weeks) .

Because the events and the products are targeted at developers rather than CEOs we were briefed to take a less corporate approach and connect with a younger and more diverse audience. A principle objective was to create a unique, highly recognisable and consistent look and feel for the campaign as it would be spread across many types of media.

CLIENT FEEDBACK

“We’re getting great feedback from Microsoft, they have never commented on our marketing before”.