Medical Centre Developments

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BACKGROUND

Medical Centre Developments are the UK’s oldest and largest private investor in primary-healthcare premises, with around one million patients served from premises they have developed and own. As a private and financially robust property business, they are not held back by corporate shareholder demands and so can be completely focused on their clients’ needs and requirements for their new medical centre.

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SPECIFIC CLIENT REQUIREMENTS

MCD wanted clear messaging on what they provide and how they differ from their main competitors, using language that only applied to them. They also requested easy navigation for busy end users with low data usage – often NHS systems cannot cope with high data requirements. And to create case study templates that were easy to update and create