GPI - www.gpgroup.co.uk (opens in a new window - close that window to return here)

The GP Group is one of the UK’s largest investors and leading developers in the Primary Care sector with a portfolio of more than 150 Primary Care centres nationwide. GPI adds around 20 new, individually designed facilities to the portfolio each year and is committed to investing over £450 million in the Primary Care market.

However this leading position was not being effectively communicated on-line and competitors were able to “steal a march”.

To address this issue Cogent has worked closely with GP Group Directors and Marketing in a total overhaul of their on-line communications. The new website, launched 29/02/08, has a new clear structure and has been completely rewritten and redesigned to communicate the group’s services and competitive advantage.