Opal Marine - www.opalmarine.com
Yacht Broker Web Design
Who they are
Opal Marine is one of the country’s leading yacht brokers and is located in the UK's second largest Marina in Chichester Harbour.
What they wanted to do
Since the launch of their original website their brand and presentation of boats had become outdated and uncompetitive. Furthermore Opal Marine needed to strongly promote their new direct purchase and part exchange schemes.
What we did
We started by benchmarking Opal Marine against their major competitors in the areas of branding, look and feel, product presentation, key marketing messages and search engine optimisation (SEO). It was obvious that their site could attract many more visitors if it could be found on Google for the most popular search terms. Following our research we set ourselves the tasks of:
- Designing a clean fresh look with lifestyle imagery to reinforce the new brand positioning
- Deleting irrelevant pages and introduced new sections promoting the new services
- Reusing the back end database (by Quesmedia) to cut costs and minimise disruption
- Keeping the old logo to save on-going costs but giving it a more contemporary look
- Implementing the most relevant and competitive keywords for SEO
- Rewriting all the site text incorporating the new keywords
- Optimising the web pages using the correct title, description and H1 /2 tags
- Building each page in HTML with all the required CSS