Brand development and marketing communications
Steamship Mutual is one of the largest and most diverse Protection and Indemnity Associations (otherwise known as P&I Clubs) in the world. Steamship Mutual provides high quality P&I services to an international client base.
Steamship Mutual commissioned us to carry out a marketing survey and brand workshop to help develop a consistent look and feel for all the company’s publications. The company wanted to refresh the existing corporate identity building upon their in-house expert industry knowledge, client service and approachability.
Cogent worked for Steamship Mutual to create a set of defined brand guidelines that are consistently applied across all media both internally and externally.