Web Design

Brochureware
This type of website is typically used by companies as a marketing communications tool; providing the visitor with detailed information about the company’s products and services, as opposed to a more complicated e-commerce website.
Often, a company’s website is the primary source of information for prospective or returning customers who wish to gain a simple overview of the company’s brand values and positioning. Therefore, in the same way as a brochure, these websites need to offer their visitors a clear, informative and engaging experience, which will then generate interest in the brand.

The advantage that websites have over printed communications is that they have the potential to become fully interactive interfaces, which can be constantly updated with new information and images, giving the visitor an exciting and dynamic web experience. At Cogent we try to encourage you to promote visitor interactivity on your websites by including features such as news bulletins, blogs, articles, and case studies.
The marketing departments of many large corporations have found that maintaining up-to-date customer commutations provides them with a distinct competitive advantage over other corporate websites. The benefits of running this type of highly dynamic website is that it encourages repeat visits and also boosts the company’s web ranking on search engines, such as Google.

At Cogent, we include an inbuilt Content Management System (CMS) with the majority of websites that we design. We primarily use the open source system Joomla because it is easy to use, highly efficient, and extremely cost effective. The effect of using this system is that it allows you to take full control of your website’s content, even after its launch. The development of CMS marks a new culture in website design where companies are no longer solely reliant on web programmers to maintain their online communications. This advancement is tremendously empowering for companies, as it gives them the freedom to keep their websites relevant and fresh, with the minimum of effort.

In order to ensure that your website maintains the professional design standards that we deliver, Cogent offers all of its clients a full range of CMS support services which include: CMS training for the client’s staff; extensive high quality image libraries; and professional technical support.

In addition, Cogent offers every client a basic Search Engine Optimization (SEO) package, at no extra cost. This package ensures that your website is built to a professional standard that will be recognized by all major search engines. All customers will then be given the option to upgrade their SEO package to include an extensive key word research and link building program that is designed to maximize the web ranking potential of your website. 

Cogent augments its website service by including the Google Analytics program with any site that we design. This will allow you to monitor the web traffic on your website, showing you the sections that attract the most visitors, allowing you to alter website in accordance to the demands of the consumer.