Clarity - Marketing Communications targeted at HR Directors and Private Clients

Clarity provides independent personal financial and tax planning services for companies and private clients. Following Cogent's design of a successful Direct Mail campaign with a high level of recall we won a three-way written pitch to create Marketing Communications material based on our clear understanding of the brief and our “vision for the future”. Cogent commissioned and supervised the copy writing, illustration and production of the collateral for the two target markets. The highly individual illustration style was preferred over often expensive and clichéd photo library shots. Clarity has reported positive feedback on the brochures and other supporting material from delegates to Human Resources and financial events.

Related services include: graphic design for print, promotional brochures, financial services publicity