Ingle and Rhode - bespoke ethical jewellery brochure

Ingle & Rhode offers the finest ethical jewellery in the UK. They work with award-winning designers, and use only the highest quality materials, but what really sets them apart is their ethical sourcing policy using only conflict-free diamonds and fair trade gold.
“Combining unlimited bespoke possibilities with all the right ethical motivations, Ingle & Rhode is one of London’s number one jewellery destinations.” - Vogue.com

Ingle and Rhode approached Cogent to promote their bespoke ethically sourced jewellery to a relatively wealthy niche market. It was agreed that the company must be positioned at the very top end in terms of quality, design, service and sheer glamour irrespective of the ethical considerations. To most customers ethical sourcing is a relevant, but a secondary reason why they would choose Ingle and Rhodes.

The brochure had to inspire relatively wealthy prospective clients to select bespoke jewellery over mass produced high street or internet stockists. This was achieved not only by showcasing the beautiful bespoke items but also by taking the customer through the exciting and fulfilling journey from design concept to selecting the stones and from 3D computer mock-ups to manufacture by highly skilled craftsmen. The brochure also explains the importance of ethical sourcing and concludes with press endorsement from the likes of Vogue etc.

To reduce costs but maintain the highest quality cogent recommended digital print which allows economical short run flexibility. Our client can now personalise the brochure to target specific markets and frequently update products and messaging.
In addition Cogent ensured the selected print process has low environmental impact.