Coca Cola - Ignite

Consumer trends forecasting - reference cards

This project was run by Ignite for Coca Cola and explored various possible scenarios of consumer behavior over the next 5 years. Retail and Wholesale Customers were split into types and the project analyzed how future events and trends might influence their buying decisions. Cogent devised a graphic treatment for each consumer type and created quick reference cards to aid internal communications. The identities were carried forward into a set of videos