- Integration with ITV Team
- Exploration via Mood Boards
- Client support
- Creative concept & design
- Large format production
- Project Management
ITV marketing communications design
ITV Imagine was launched in late 2006 as a centralised unit dedicated to fuelling creativity, curiosity and the continuous exchange of ideas within ITV. A key element of its remit is to investigate and interpret cultural and creative trends and to share this information with the whole organisation. This large format book designed by the Imagine team in close collaboration with Cogent Design was chosen as the main medium of communication.
Feedback from ITV Imagine
Cogent brought a freshness of approach and dynamism to the project that really excited us - they hit on exactly what we were thinking about for the look and feel of the book.
Pele Cortizo-Burgess, Creative Director, ITV Imagine