Xaar - Drupa trade show - Hanover, Germany. Stand graphics, display packaging, data sheets etc.

The Drupa print trade show in Germany is a four yearly event on a massive scale. With so much competition for visitor traffic it is important to stand out and have clear, simple top level messaging. Cogent worked with the stand designer to create high level signage, large scale attention grabbing banners and a wall of light boxes. Once we had the visitor's attention they were provided with packaging displays and comprehensive sales support material and product information including data sheets in English and Chinese.