- Targeted marketing concept
- Adaption of stand template
- Liaison with US crew
- Event Marketing
- Stand graphics
- On-line marketing
- Video with animation
- Brochure & other print
- Client support
Micro Focus - Visual Studio 2010
Simultaneous launch events in Las Vegas & Bangalore
Our client, Micro Focus was one of only two platinum partners at the launch of Microsoft Visual Studio 2010 Professional in simultaneous events in Las Vegas and Bangalore, each attended by over 2000 delegates over three days.
The Las Vegas launch was held at the famous Bellagio Resort and Cogent worked with the Micro Focus team and Las Vegas based stand contractor Freeman. Because of tight deadlines Cogent proposed a stand design based on an existing open sided 20’ square’ Freeman stand which was modified to our specification. Overall project management was by Micro Focus and Cogent provided a set of artworks for the large scale graphic panels.
Cogent also designed the on-line pre publicity for the Micro Focus presence as well as video displays, brochures, competition flyers a micro website etc
For Bangalore the stand was specified by Micro Focus using a local stand designer and builder with Cogent providing an adapted set of stand graphics based on the US package.
Our other work for Micro Focus includes:
Tridion programming and maintenance , website design and programing, Video and animation, newsletters .