Case Studies: Medical Centres Development

Brand development and new marketing communications collateral

“When pitching for new opportunities, we can now present ourselves as the high achieving, class leading business we always were, but had never previously managed to communicate.” Alan Jack, Director Medical Centres Scotland

Who they are

MCD is one of the UK’s most experienced providers of Primary Care Centres creating modern, sustainable premises for healthcare professionals.

What they wanted to do

• MCD needed to gain more new business enquires and to compete more effectively in pitch situations
• Because MCD operates in two locations, Scotland and the rest of the UK, they wanted to emphasise the advantage of their local service by having marketing material tailored to the regions.

See the website at http://www.medicalcentres.co.uk/

What we did

• Cogent advised MCD to base their messaging on the value added benefits they offer clients and to back these up with case studies and testimonials
• We identified MCD’s key benefits and then we interviewed existing clients and wrote case studies supporting this
• Cogent then designed and produced a new identity with regional variations and two versions of the corporate brochure plus a single website

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Feedback from MCS

“When pitching for new opportunities, we can now present ourselves as the high achieving, class leading business we always were, but had never previously managed to communicate.”

“Cogent has sharpened our image immensely and achieved the difficult task of positioning us as a strong UK wide business without compromising the value of strong, empowered regional teams operating in their local markets.”

Alan Jack, Director Medical Centres Scotland