Case Studies: DeNové - Creation of a European focused consultancy brand and website sales tool

“A pitch perfect identity and a very
effective website – just what we needed.”

Ian Macgregor, Marketing Director

Who they are
DeNové is a business development consultancy working on high value contracts with large clients in the private and public technology sector.

What they wanted to do

• DeNové needed to “find a space” in a mature & crowded market and position themselves between the large US centric consultancies and the one man bands.
• They briefed Cogent to create a new identity & update their old marketing material from being static, passive information to become a sales support tool.
• Finally they wanted to develop a long term relationship with a proactive marcoms company in order to grow the business in a sustainable, planned manner.

What we did

• Cogent worked closely with DeNové’s directors to understand and then simplify and layer their messaging
• We created a clean contemporary identity to especially appeal to it’s core clients
• We then created a logically structured and content managed website to enable easy updates and incorporating interactive diagrams of their work processes.

The result (quotes from our client)

“Cogent’s new identity has proved a great success and correctly positions us as a boutique consultancy with a European outlook”

“Best of all they have transformed our website into very effective interactive sales tool. Prospective clients like the fact that we can quickly and clearly explain our process to them online prior to arranging a meeting.”