"We did not think we would be able to get our multiple messages across on the homepage but Cogent managed this really well and it has real impact"
Tim Sturton-Davies, Brokerage Manager
Case Studies: Opal Marine
B2B Marketing collateral across a broad range of media
“We are really proud of our website now, it has given us a far better sense of identity as a company and our staff and customers have a clear idea of what Opal Marine is about.” Tim Sturton-Davies, Brokerage Manager Opal Marine |
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Our input
- Brand consultancy
- Web design & user journey
- Promotions & press advertising
- Exhibition graphics
- Marketing emails
Who they are
Opal Marine is one of the UK’s leading Yacht Brokers with an innovative and flexible approach to buying and selling used boats
What they wanted to do
In 2011 Opal Marine decided to focus on their core UK yacht brokerage business and move away from marketing Super Yachts. In addition they wanted to launch and promote two innovative schemes for the part exchange and direct purchase of yachts as an alternative to traditional brokerage.
What we did
Cogent carried out a competitor analysis and recommended that Opal Marine re-position their brand in order to better align themselves with their core market and give greater focus and credibility to their new messages. This would be conveyed by a fresh, distinctive look and feel to further differentiate their offer.
The company’s three main offers of Brokerage, Part Exchange and Direct Purchase were strongly and clearly promoted on the home page and throughout the site as were the featured yachts and search facility.
Our analysis had also revealed that the Opal Marine site was not optimised for the most popular customer search terms such as “boats for sale”. Therefore our copywriting and web page coding incorporated a range of the most popular search terms.
Feedback from Opal Marine
“We are really proud of our website now, it has given us a far better sense of identity as a company and our staff and customers have a clear idea of what Opal Marine is about.”“When we started the project we did not think we would be able to get our multiple messages across on the homepage. We felt we had too much information but Cogent managed this really well and messages are very clear and the design has real impact.”
“Another big plus for us was that Cogent were able to work closely with our programmer and between them they integrated the back end with design remarkably well.”
Tim Sturton-Davies, Brokerage Manager Opal Marine
