Call 020 7269 9999

"Cogent successfully portrayed the brand values and this will be an asset in developing future projects.”

Jake Brocklehurst,
Business Development Manager,
Peter Jones Investments

Case Studies: Levi Roots

Brand presentation

"'Cogent did an exceptional job on developing a 'PJ Investments' B2B brand presentation."

Jake Brocklehurst, PJ Investments Development Manager

Our input

  • Bespoke PPT template
  • Video integration
  • Animated graphs
  • Charts and tables
  • Conforms to identity
  • Fully editable
  • Client support

Following his appearance on the hit ground-breaking BBC Two show, Dragons' Den, Levi Roots became an overnight star securing investment of £50,000 from Peter Jones and Richard Farleigh (subsequently bought out).

Levi became an overnight star receiving endless press coverage, with numerous media appearances and interviews.

From a 2007 launch the brand has grown to be worth an estimated £35 million at retail sales in 2011/12. The range has developed under a series of licensing agreements with some of the leading names in the UK food market.

Based on the success of the sauce and the consumer reaction to Levi and his story the company set about building a food brand built on Levi’s personality and the values,



A key element in the brands growth strategy is to present the brand in an inspiring and professional manner to prospective licensees. Cogent Design was appointed in a competitive credentials pitch to design and build the presentation because we demonstrated an empathy with the brands values.


Sticking faithfully to the existing brand look and feel we have worked with the marketing team to create a highly polished 20 slide presentation featuring music, video and animated diagrams promoting a powerful business message.

The presentation is now being used in licensing and new business meetings and has been made available to licensees who can adapt it for their own use.

Feedback from Peter Jones Investments

"We were impressed in Cogent’s overall quality and timely delivery of the project"

Jake Brocklehurst, Business Development Manager for Peter Jones Investments