Opal Marine has launched its new website today 16/09/20011 to coincide with the opening of the UK’s leading outdoor boat show. The new site designed by Cogent Design gives the Opal Marine brand a completely revitalised and competitive image. Cogent has dramatically reduced the costs of developing the new site by reusing much of the the backend database programming of the old site in conjunction with programmer Nick Thornley of Quesmedia.
Cogent has paid special attention to moving Opal Marine up the search results rankings by improving the Search Engine Optimisation ( SEO) of the site . We have introduced a raft of improvements including:
- Analysing competitors keyword usage and comparing this to Google keyword tool results
- Writing new keyword rich text for all pages.
- Changing the directory structure and page URLs
- Introducing new HTML tags for:
- Page title tags
- Page description tags
- H1, H2 and H3 tags
The new site features Opal Marine’s launch of its Direct Purchase and Part Exchange Schemes under the headline “We Can Buy Your Boat!” The schemes offer customers a convenient alternative to traditional brokerage providing them with a quick and easy solution to selling their boat. Cogent has restructured the site and developed new areas to promote the new services.
OLD HOME PAGE DESIGN BELOW
OLD BOATS LISTINGS PAGE DESIGN BELOW
